Why Kiip Action Audiences?
For seven years, we've targeting consumers based on data collected from billions of interactions across our network. Our approach is unintrusive and effective, which is proven by our average engagement rate of 20% -- 10x the industry average.
Multi-Dimensional Data Points
Kiip Action Audiences are created by combining and corroborating multiple deterministic data points. Unlike other audience vendors who rely on a single data point to create their audiences, we include data like timestamp, device characteristics, location, app usage, brand engagement, and survey responses. You wouldn't make a cake with just flour, why build an audience with only one data point?
Kiip Action Audiences are built using signals generated by real people, on real devices, in real time. We use past engagement behavior and quick surveys to validate our segments and keep them fresh and accurate.