Why Kiip Action Audiences?

Mobile first custom audience segments

Mobile First

For seven years, we've targeting consumers based on data collected from billions of interactions across our network. Our approach is unintrusive and effective, which is proven by our average engagement rate of 20% -- 10x the industry average.

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Multi-Dimensional Data Points

Kiip Action Audiences are created by combining and corroborating multiple deterministic data points. Unlike other audience vendors who rely on a single data point to create their audiences, we include data like timestamp, device characteristics, location, app usage, brand engagement, and survey responses. You wouldn't make a cake with just flour, why build an audience with only one data point?

Verified audience segments

Verified

Kiip Action Audiences are built using signals generated by real people, on real devices, in real time. We use past engagement behavior and quick surveys to validate our segments and keep them fresh and accurate.

Generic Audience vs Kiip Action Audiences

Kiip Action Audiences are built by combining multiple, deterministic attributes based on data seen in the moment and viewed through the lens of past moments, making them more comprehensive and actionable than a generic audience.
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Generic Audience

  • Bid Stream/Aggregated
  • Probabilistic
  • Cookie-based
  • Single Data Point
  • No Verification

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Kiip Action Audiences

  • First-Party
  • Deterministic
  • Mobile-based
  • Multiple Data Points
  • Verified

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Our Partners

Kiip Action Audiences are available for activation through leading DSPs including:
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What audience are you trying to reach?

Tell us your target audience objective and we'll send you a complimentary Kiip Audience recommendation.