Blockchain has the potential to change mobile advertising forever. Here at Kiip, we see blockchain:
Providing transparency along the supply chain.
Simplifying reconciliation and third-party ad verification for billing and viewability/fraud detection by offering a single source of truth for all parties along the supply chain.
Offering a dependable revenue share model to all participants, including publishers.
Recognizing the end-consumer in a meaningful and memorable way.
Kiip is applying blockchain's potential through a set of initiatives, including Single Ledger and Koin.
Single Ledger
Today, Single Ledger enables:
All players in the mobile ad supply chain to view and audit campaign data directly.
Simple and clear reconciliation of campaign performance data among all parties.
Verification of campaign delivery and supply quality, helping to detect and reduce fraud.
Streamlining what has historically been a time-consuming and frustrating reporting and payment process.
See how Anheiser-Busch is using Kiip's Single Ledger in our latest announcement.
Koin
In the near future, Koin will enable brands to:
Buy media and orchestrate campaigns intelligently using self-clearing smart contracts.
Drive payments to developers in a timely manner.
Reward the end user directly.
Transform mobile advertising with us.
Blockchain has brought the spirit of transparency, decentralization and secure data storage to many industries. Join the movement bringing blockchain to mobile advertising.
Sign up now and get more information on Kiip's blockchain initiative and joining our beta.
