Insight of the Week: Consumers Are Curious About AR Experiences

From Pokemon Go to making silly faces using Instagram filters, consumers are getting more and more exposure to AR experiences in their daily...

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Posted on by Brian Wong, CEO

It's been a big week for us at Kiip. It's not every week you get a chance to unveil a campaign that represents not just a tremendous advance for your company, but for the industry as a whole. In case you missed it, this week we announced the launch of the first-ever blockchain mobile ad campaign, in partnership with AB InBev.

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Posted on by Katie Kerr, Marketing & Branding

Kiip, a leading mobile marketing and monetization platform, and AB InBev, the world’s largest brewer, today announced that they have successfully launched the first-ever blockchain mobile ad campaign. This is a significant innovation for two reasons: it makes brand content more relevant to consumers and is a tremendous advance in fostering...

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Posted on by Jonathan Collins, Head of Data

Last week, Mary Meeker published her highly anticipated annual Internet Trends Report. It covers everything from internet usage, to e-commerce, economic growth, and consumer spending. If you don’t have time to digest all 294 slides, check out our key takeaways below.

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Posted on by Kelsey Sleek, Office Manager

Matthew sits in our sunny Los Angeles office where he works as an account manager. Read on and get to know him!

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Posted on by Katie Kerr, Marketing & Branding

Today we launched Kiip Action Audiences, the first-ever mobile audience product combining both real-life behaviors and survey-verified intent. Kiip Action Audiences are being rolled out through LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution. LiveRamp’s IdentityLinkTM Data Store will offer...

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When we think of summer, key images come to mind like hot nights, beach days with friends, and of course, the quintessential part-time jobs working minimum wage behind a register. But, as more industries go digital, how are teens adapting to this changing landscape? Some find innovative ways to make a few extra bucks, but a growing number opt...

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Posted on by Katie Kerr, Marketing & Branding

In this session from WPI Global Summit Miami 2018, Kiip CEO & co-founder Brian Wong speaks to a dynamic affecting all of the advertising industry: the rise of adblock.

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Posted on by Mike Parrone, Sales Development & Strategy

Online v In-Store Retail Shopping

This month’s report takes a deep dive into what makes retail shoppers tick.

  • What are the main hesitations to online shopping?
  • How do online shoppers differ from those that prefer in-store?
  • What do consumers look for in a shopping experience?
  • Does the day of the week impact whether a consumer spends online...
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Women's sneakers sales increased 37% last year, while high heels fell 11% during the same period. As consumer taste move away from conformed and into comfortable, retail brands are exploring athleisure options with ruffles, bold patterns, and other fashion-forward flairs to entice users. Are leggings still just for Saturday morning zumba? Or...

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