As the app economy continues to grow, publishers and developers are looking for ways to accelerate their growth. Advertisers have latched on to...Keep Reading →
Today at Cannes Lions, we released a study in partnership with IPG Media Lab that proves the effectiveness of mobile rewards over other ads.
After months spent analyzing user reactions, we learned when people are at their happiest and their inner thoughts about the state of mobile marketing. The results showed an overwhelming preference for moment-based rewards, and how these lead to increased user respect and excitement for brands. We're not exactly surprised.
If you couldn’t make the event, check out our comprehensive SlideShare here.
More from Kiip
This month’s report analyzes the need for blockchain in advertising.
- What are the major issues the digital industry faces today?
- How to solve for ad fraud?
- How to grab the attention of consumers in a mobile environment?
- When are mobile users most […]
As temperatures drop and moments shift indoors, Viewing moments rise across mobile devices and connected TVs. This is great news for advertisers. Yet, connected TV advertising works better for some brands than for others. Learn everything you need to […]