As the app economy continues to grow, publishers and developers are looking for ways to accelerate their growth. Advertisers have latched on to...Keep Reading →
It’s our favorite time of year: Cannes!
Brian will be back in sunny Cannes this year with a special partner. If you’re around, swing by and share the excitement live.
The presentation will take place on the Discovery Stage in a first-of-its-kind “silent disco” format. Listeners gather around the stage wearing headphones, so they're fully immersed in a keynote centered around the emerging Internet of Things era.
Connected devices started with mobile and have expanded to the items that we use every day. From tracking physiology with smartwatches, to controlling home’s locks and CO2 levels, these devices are becoming a staple in consumer lives, and keeping us safer.
With each of these devices come opportunities for brands to reach consumers. To do so, brands must evolve from outdated forms of advertising to remain relevant, add value and keep consumers engaged. The key is to gratify users 'in the moment' with advertising that is personalised, targeted and human.”
To hear Brian's thoughts about brand relationships in a smart world, check out his keynote on June 25th at 1:05PM.
Kiip redefines how brands connect with consumers through moment-based rewards. Rewards increase engagement and purchase intent, and 84 percent of mobile users say they prefer rewards over ads.
Hundreds of brands already use Kiip. To learn more, visit kiip.me/brands.
More from Kiip
This month’s report analyzes the need for blockchain in advertising.
- What are the major issues the digital industry faces today?
- How to solve for ad fraud?
- How to grab the attention of consumers in a mobile environment?
- When are mobile users most […]
As temperatures drop and moments shift indoors, Viewing moments rise across mobile devices and connected TVs. This is great news for advertisers. Yet, connected TV advertising works better for some brands than for others. Learn everything you need to […]
Fifty-seven percent say they will host family or friends this Holiday season. Brands, learn how to reach the holiday planner in this month's M.I.C. Drop!