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Increase Ad Engagement with Kiip’s Rich Media Solutions 

Posted on by Mandy Chin, Digital Marketing Intern

Looking to drive ad engagement and create dynamic brand experiences? Get creative with rich media! Studies show that rich media lifted engagement 7.44 times more than standard banners globally in 2016. 

By combining our signature moments targeting and user insights technology with new ad formats, Kiip has created rich media solutions that pack a unique punch. We transform ads into brand experiences that people not only pay attention to but also enjoy. Here are just some of Kiip's new rich media formats you can use to connect with consumers on a whole new level. 

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Immersive Ads Using Augmented Reality and 360 Degree View

What if, with a simple tap, you could explore your dream car without getting off the couch? Don't get us wrong, nothing beats the smell of a new car, but with Kiip's 360 Degree Ad Format, auto brands can put audiences in the driver's seat, increase reach, and ultimately drive customer acquisition. With 360 Degree View and augmented reality, you can create custom environments audiences can interact with and explore. The possibilities are endless. 

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Drive Conversion With Geo Targeting, Store Locators, and Interactive Quizzes 

Spring has sprung and cleaning season has begun! Kiip's geo-targeted ads are a great way to drive in-store and online purchases. For example, CPG companies can reward consumers with promotions and discounts towards products that will help them clean out those cobwebs, re-organize their lives, and pursue healthy living. With our store locator feature, customers can immediately take action as they are guided to their nearest department store. Interactive quizzes are another great way to connect with consumers. They allow consumers to express themselves and get personal with your brand. Show off your amazing products and ask audiences which products fit with their personality and lifestyle.  

Screen Shot 2017-03-25 at 5.34.39 PMIncrease Social Engagement And Aquire Followers 

Instagram beats Twitter and Snapchat as our audience’s preferred social network which is why we've created a format that brings the best elements of social into the consumer ad experience. Funnel your brand's Instagram photos into a customized wall that users can browse to learn more about your personality and products. Our users check social media more than 10x a day and are highly receptive to social engagement which means brands have incredible opportunity to convert these mobile audiences into social media followers for limitless engagement. 

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Marketers are investing in rich media more and more. Why? Because it is a good investment that will strengthen your brand and help you effectively achieve your mobile marketing goals.

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With Kiip's moments targeting technology and rich media formats you can easily reach the right audience with the right content at the right time.

Ready to get started? Email us at hello@kiip.me 

Tagged rich media, store locator, 360 degree, Advertising, Augmented Reality, brand, geo targeting, instagram

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