We're excited to announce the formation of the Executive Blockchain Council, a collaboration with executives at leading brands and agencies, to...Keep Reading →
Are you ready for something new? Today the team is excited to take the wraps off a new reward product: Kiip Rewarded Video.
Kiip Rewarded Video takes advantage of Kiip’s moments-targeting platform. It enables brand and studio marketers to target achievement moments in apps, and greet consumers with rich media content while appending rewards. It’s as simple as congratulating a user for leveling up in a game with virtual coins by viewing a 15-second branded video.
“We built a mobile video product that differs from what we saw across the industry,” said Kiip CEO Brian Wong. “It respects users and gives them the choice to engage with the video. Brands can reach mobile users during moments of happiness, when users are most receptive to brand messaging, instead of with impressions that lack the context necessary for meaningful engagement on mobile. With our moments targeting technology, brands can bring the right content, to the right user, at the right time.”
Kiip Rewarded Video provides brands a richer, more experience-driven way to increase awareness, engagement and even direct-to-retail. The video can be accompanied by rewards for digital coupons, virtual currency and more. Unlike traditional video marketing, Kiip brings additional context and relevance by targeting moments, not impressions.
AMC’s popular zombie drama, The Walking Dead, leveraged Kiip Rewarded Video in beta to target zombie enthusiasts in Into the Dead, a first-person zombie mobile game. When users leveled up or beat their high score, The Walking Dead serendipitously invited them to earn virtual currency by watching a short video teasing the season four premiere. This resulted in a highly relevant native advertising experience.
Kiip’s ability to pinpoint these exact moments on mobile devices showcase Kiip Rewarded Video’s ability to give brands the power of targeted storytelling.
Early results from Kiip Rewarded Video saw view-through rates of an average of 77 percent – way above the industry average for short-form video content (15-30 seconds). Kiip ran several successful campaigns with consumer packaged goods brands (Trident, Trolli), quick-service restaurants (McDonald’s) and Hollywood studios to promote upcoming TV shows and movies (Hercules, The Wolf of Wall Street and The Walking Dead, among others).
For developers, Kiip Rewarded Video is an awesome monetization tool. Developers who have used the product already have seen CPMs as high as $30, nearly quadruple the $8 industry average. Plus, Kiip Rewarded Video puts the user experience first and shuts out bots from producing fraudulent video views.
"Video is a powerful mechanism that provides a win-win-win situation for ourselves, our players and advertisers,” said Mario Wynands, managing director of leading digital publisher PikPok, makers of Into the Dead, Turbo FAST and more. “By bringing highly targeted and relevant branded video into our games, Kiip provides market leading returns for our titles.”
Check out a short video announcing Kiip Rewarded Video below.
Kiip redefines how brands connect with consumers through moment-based rewards. Rewards increase engagement and purchase intent, and 84 percent of mobile users say they prefer mobile rewards over ads.
Hundreds of brands already use Kiip. To learn more, visit kiip.me/brands.
More from Kiip
This month’s report analyzes the need for blockchain in advertising.
- What are the major issues the digital industry faces today?
- How to solve for ad fraud?
- How to grab the attention of consumers in a mobile environment?
- When are mobile users most […]
If app developers know one thing for sure, it’s that there is an ever-increasing amount of competition for downloads. Between the Apple Store and the Google Play Store, there are more than two million apps available for download.