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Kiip Up #40: Mobile Takeover

Posted on by Brian Wong, CEO

Hello Kiipers!

Can you believe it’s already August? Here’s what July at Kiip looked like.

Kiip Press & Happenings

Without further ado, here are our favorite links from the past few weeks.

  1. Ad Age examines Twitter’s mobile ad explosion following its Q2 earnings that set the stock market aflutter last week. Mobile now makes up 81 percent of Twitter’s revenue, mostly coming from major consumer brands jumping on board. This demonstrates that big brands are embracing mobile in droves.
  2. The New York Times explores the growing resistance to the freemium model and in-app purchases in mobile gaming. Some developers are taking it to extremes, forcing users to wait up to 24 hours to advance in the game unless they pay up with real money. It’s the latest example of forgetting the human element of mobile advertising and not putting the consumer first.
  3. The year has finally arrived — in 2014, mobile ads will surpass print and radio ads in the US. Next up: TV :)

Thanks for reading!

Brian Wong, CEO

Tagged Advertising

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