Video: An Inside Look at the Kiip, Campari America & Lyft Partnership
If you missed it, we recently let you know that we teamed up with Campari America and Lyft for a ground breaking Corporate Social Responsbility (CSR) campaign.
How it works: Kiip targets the moments when mobile users are most likely to drink – such as weekend nights, happy hours and holidays – while users are in areas with high concentrations of bars and restaurants. Campari America then swoops in to sponsor spontaneous rewards via Lyft credits, helping drunk drivers stay off the road.
The campaign encourages well-being and inspires positive decision-making after a night on the town. Most importantly, we're kiiping consumers safe all summer long!
To learn more, check out the video below or click the link here.
Kiip redefines how brands connect with consumers through moment-based rewards. Hundreds of brands already use Kiip. To learn more, visit kiip.me/brands.
More from Kiip
As temperatures drop and moments shift indoors, Viewing moments rise across mobile devices and connected TVs. This is great news for advertisers. Yet, connected TV advertising works better for some brands than for others. Learn everything you need to […]
Fifty-seven percent say they will host family or friends this Holiday season. Brands, learn how to reach the holiday planner in this month's M.I.C. Drop!
Holiday shopping begins early. In fact, 58% plan to finish their Holiday shopping before December. Who are consumers shopping for and how much are they spending? Check out the August M.I.C. Drop to find out!