Kiip Launches Executive Blockchain Council to Address Issues of Transparency, Efficiency, and Performance in Digital Advertising

We're excited to announce the formation of the Executive Blockchain Council, a collaboration with executives at leading brands and agencies, to...

Keep Reading →

Kiip Helps Hallmark Bring Joy to Mobile

Posted on by Brittany Fleit, Marketing Lead

We’re starting the new year off with a bang: We’re partnering with Hallmark!

Hallmark partners with Kiip!

Image source: Flickr, user: Bipssi

The beloved greeting card company swooped in at the end of the year with a holiday campaign that rewards mobile users. It saw astounding engagement rates in the first month and is continuing its partnership throughout the new year.

In their separate endeavors, Hallmark and Kiip share a basic mission: to reach out during noteworthy moments, say thanks and create meaningful connections.

Hallmark cards reach users when they need a friendly message the most: to celebrate birthdays, wish someone a happy holiday, share condolences and more. Simply put, Hallmark brings joy to everyone it crosses. It makes sense that the company partners with Kiip to extend that happiness to users on mobile.

Looking to engage with Hallmark? Rewards are currently delivered during “achievement moments” in all app verticals, including games, fitness, food and drink, lifestyle and productivity. We’ve shared a sample reward below. Kiip your eyes open for it – this is one reward you don’t want to miss!

Hallmark RR

So far, rewards have increased users' appreciation for both Hallmark and the apps in which they receive rewards, leading to a win-win for brands and developers.

We’re excited, too.


Kiip redefines how brands connect with consumers through moment-based rewards. Rewards increase engagement and purchase intent, and 84 percent of mobile users say they prefer mobile rewards over ads.

Hundreds of brands already use Kiip. To learn more, visit kiip.me/brands.

Tagged Advertising, advertising, emotion, hallmark, Kiip, marketing, moments, partnership

More from Kiip

We're excited to announce that Bill Alena has joined our team as our new Chief Revenue Officer. Alena joins us amid a period of rapid revenue growth and technological advancement, with the recent launch of our “Single Ledger” blockchain product and […]

This month’s report analyzes the need for blockchain in advertising.

  • What are the major issues the digital industry faces today?
  • How to solve for ad fraud?
  • How to grab the attention of consumers in a mobile environment?
  • When are mobile users most […]