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Kiip Up #18 – Kiip Getting Lucky + Developer Fund is Now More Magical + See You in Cannes!
Since we last chatted, Kiip’s world tour went off without a hitch and
has brought several massive new developments that we’d love to share
with you. First of all - hope you all had an amazing Mother’s Day. We
were proud to repeat our well-known Mother’s Day campaign with the one
and only 1-800-Flowers.com the week before. We were glad that we were
able to thank our Moms with something a little extra and we couldn’t be
more happy about it. Here’s a bit more of what happened below:
As well, on the clients side, we’re stoked that we recently brought on
American Apparel onto our platform. Ryan Holiday, their Director of
Marketing, recently wrote this contributing piece about Kiip in Forbes.
We’re very humbled by it over here and are amazed at how well it
touches on most of the points as to why we are all treking hard towards
this vision over here at Kiip. We wanted to share it with you:
Forbes: Online Advertising’s Greatest Missed Opportunity? Kiip.me
Founder Brian Wong Answers
Speaking of more rewards - as I had teased in the last Kiip Up, our
developer fund’s deadline was extended from April 30th to the end of
this month. We also added on Amazon Web Services, Crittercism, Urban
Airship, Stackmob, and Localytics onto our pallette of goodies. As a
result, every one of our 20 winners will walk away with much much more
than just $5,000. Roy Bahat, President of IGN, and Perry Tam, Founder
of Storm8, have both also agreed to join a group of advisors that will
be spending time with the winners as well. We couldn’t be more pleased
by how the fund has evolved. Here’s some more coverage on the
This month, you’ll be able to find Kiip at:
May 22, 2012: iMedia Agency SummitiMedia Agency Summit, Colorado Springs, CO (we’re a
featured SoLoMo company!)
May 23-24, 2012: Social Gaming Summit, Berlin, Germany
June 11-12, 2012: Echelon 2012, Singapore
June 15-16, 2012: Nonick 2012, Bilbao, Spain (meet Courtney
Guertin, our co-founder and CTO)
June 19, 2012: ICT Spring, Luxembourg
June 20, 2012: Cannes Lions Advertising Festival, Cannes, France
This past month, we were able to share some stage time with other
amazing companies at #BigOmaha. I was really happy I was able to share
my message around getting lucky. It was fun to have a chance to reveal
a lot around the process of luck generation. If you’re curious, there’s
more in this wrap up article here: Brian Wong: ‘Kiip Getting Lucky’
Almost done! Our last update is around our coninued intiatives with the
Guinness Book of World Records - this past month we crowned several
mobile world records through our “triathlon” of sorts with the games
Slam Dunk Basketball, Mega Jump, and Monster Shooter. More on the
kickassery that occured, here:
MSNBC: Guinness to recognize achievements in iOS and Android games
Without further ado, here are our favorite links from the past few
Our friends at Pocketgamer examined the revenue generation
issues many app developers face. According to the story, which
looks at research from App Promo, 6 out of 10 mobile developers
don’t generate enough revenue to break even. The message as a whole
is that developers need to be prepared to spend money to earn
money, with top earners spending an average of $30,000 on
marketing. But that’s not the only way for developers to make money
if they monetize their apps with baked in revenue opportunities
that create stickiness and brings value to end user. This is
definitely an issue close to our hearts at Kiip as well and also
one of the driving forces behind the launch of Kiip’s $100,000
Maybe these developers’ fortunes will change for the better
as Madison Ave. is finally jumping on the social gaming
bandwagon according to a recent story in Reuters. Their interest
can certainly be tied to the number of people who play social games
ballooning to hundreds of millions globally. But, for advertisers
it’s not just the size of this audience that’s so enticing, more so
it’s the fact that they can geographically and demographically
target this hyper-engaged audience with brand messages in new and
interesting ways beyond the banner. We’ve been spreading this
gospel at Kiip since Day 1. Welcome aboard, Madison Ave. And, not a
moment too soon since display ads are becoming irrelevant according
to Percolate’s James Gross.
Gross gets real about the future of display advertising or lack
thereof with his latest contribution for Advertising Age’s
DigitalNext. Why? Because there is no such thing as display
advertising on most of the platforms where consumer attention is
flowing from Facebook, Twitter and LinkedIn to Pinterest, G+,
Instagram. This new world with no special display unit box to buy
is a big shift from a brand perspective and these platforms will
all force companies to act more human and interesting in nature.
All I have to say is, it’s nice to see the rest of the industry
starting to come around to our way of thinking here at Kiip.
Dan Greenberg from Sharethrough shares this exact sentiment.
“Native advertising” is growing in prominence and
high-trafficked destinations are beginning to figure out ways to
create integrated advertising that is thought through in the
product from the ground up - and not simply an add-on that’s
managed by external code. Business models are thriving on creating
new units. We believe it’s still less ideal to rely on traditional
display and repurposing it for various platforms. It comes down to
picking the most prominent sites and destinations that you realize
your target market is spending the most time in. That’s the best
starting point to being able to use resources wisely to make the
most out of whatever native solution can benefit you the most - and
mobile apps and mobile gaming could be it.
Frankly, there’s no turning back now anyway. The era of AppNation
(and Gamer Nation) has arrived, or so says All Things D and
Nielsen, which chronicles the rise of “AppNation” across Android
and iOS between March 2011 and March 2012. The research proves that
Mobile is now the ‘first’ screen with high engagement numbers and
audience and should be a priority for marketers and not an
afterthought accounting for just 5 percent of total ad spend or
just $1.6 billion in 2011. Kiip innovating!
Excited to catch up with all of you wherever you’ll find Kiip around
the world in the coming month. We really appreciate all your support
getting here. Here’s to much more magic to come.
Thanks for reading!
Brian Wong, CEO
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