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Kiip Up #37: Best mCommerce Practices, Moments Become Mainstream & More
We hope everyone had a chance to check out the awesome guide our Director of Growth, Kevin Fishner, put together on the best practices for mobile commerce. He interviewed ten of the most successful mCommerce companies (HubSpot, JackThreads, Frank & Oak and more) to help others learn how the best of the best acquire and monetize users within their apps.
Kiip Press & Happenings
Kevin isn’t the only Kiiper who has been busy writing away. Our Head of Marketing and Partnerships, Michael Sprague, shared why moments are the bridge to mobile marketing with PSFK. I also contributed two articles to iMedia Connection, one on how to capture mobile users at specific moments and the other on three companies that are succeeding at marketing to moms.
Our partnership with Mojio to bring moments-based rewards to the connected car continues to capture the media’s attention. The latest article is from Fast Company.
Check out my video chat with Asian Success Magazine.
Upcoming Events to Catch Kiip
I will be speaking on the future of mobile monetization at the Vator Splash Conference in Oakland on May 6.
I will also be presenting at Contagious’ Now / Next / Why New York event on May 8.
Watch my keynote online for the Marketo Road to Success Virtual Event on May 15.
One more keynote: Excited to speak at the first M1 Summit in New York on May 20.
Cannes is also just around the corner. I’m honored to be a part of the Innovation jury.
Without further ado, here are our favorite links from the past few weeks:
A new Forrester report found that nearly 60 percent of U.S. smartphone owners find in-app ads to be interruptive because “the majority of mobile ads still resemble mini-desktop ads.” Forrester recommends that advertisers reinvent mobile ads if they want to do more than annoy mobile users. May I suggest rewards?
This great article from MediaPost surveys the mobile ad landscape and explores how marketers can go beyond banner ads and give buying a personal touch. It mirrors a lot of what I’ve been saying about how banner ads fail to take advantage of everything mobile has to offer.
The Washington Post thinks Wall Street is to blame for deteriorating the mobile Web experience. Investors have instructed tech companies and publishers to monetize the mobile Web, but the rush to do so has resulted in broken advertising where the consumer is on the losing end. Monetization can be a win-win for the brand and the consumer – it just takes a more refined approach that favors moments over impressions.
Thanks for reading!
Brian Wong, CEO
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