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Summer is nearly here and we have many things to share! Here’s what we’ve been up to lately.
Kiip Press & Happenings
Earlier this year, Yahoo announced it was phasing out mobile banner ads – a move met with lots of excitement from the industry, myself included. The company recently unveiled its replacement and I was underwhelmed with the solution. I talked with BNN, VatorNews and ClickZ about this issue. I also penned a piece for Marketing Magazine discussing the problems with Yahoo's replacement.
MIT thinks what we’re doing with Mojio to reward connected moments in the car is pretty smart. See what they had to say about the partnership in the MIT Technology Review. NetworkWorld also weighed in with their thoughts on the deal.
I wrote about mobile commerce and mobile moments for PayPal.
Check out my LinkedIn blog for my thoughts on the future of connected devices and consumer engagement.
Our Head of Marketing & Partnerships Michael Sprague shared how to best reach consumers on mobile with WeWork.
Kiip was featured in a USA Today article about mobile rewards. I don’t agree with the other rewards models featured – points are not the answer. I'm proud Kiip remains points-free.
I was lucky enough to be included on a few more Top 30 lists: Business Insider’s Most Influential Young People in Tech and Impact Radius’ Top 30 Mobile Advertising Influencers.
Upcoming Events to Catch Kiip
Cannes Lions is fast approaching. IPG Media Lab Managing Partner Chad Stoller and I will be revealing a new IPG/Kiip study and talking the age of emotion in mobile on Monday, June 16 at 4:00pm. Looking forward to seeing everyone there!
Without further ado, here are our favorite links from the past few weeks:
Ad Age took a deep dive into why marketers can’t crack the code on mobile. The potential for this device — the most personal piece of technology we’ve ever owned — is massive, but demands a different approach than TV or other media. This is partially contributing to marketers’ difficulties.
Attention developers: to monetize, Forbes suggests you using Android for ads and iOS for in-app purchases. Rewards work with both platforms :)
The Wall Street Journal’s global head of ad sales discussed best practices for video ads. He notes that there is significantly more demand in the video space than there is inventory. We might have something up our sleeve on that front. Stay tuned.
Thanks for reading!
Brian Wong, CEO @brian_wong
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