Kiip Launches Executive Blockchain Council to Address Issues of Transparency, Efficiency, and Performance in Digital Advertising

We're excited to announce the formation of the Executive Blockchain Council, a collaboration with executives at leading brands and agencies, to...

Keep Reading →

Kiip Up #39: Saying Goodbye to Cannes

Posted on by Brian Wong, CEO

Hello Kiipers!

It’s been a rewarding month here at Kiip. Let’s find out why.

Kiip Press & Happenings

Without further ado, here are our favorite links from the past few weeks:

  1. The New York Times published an in-depth piece on Yahoo’s new ad strategy. While I wasn’t a big fan of their latest move, the industry is stronger when Yahoo is meaningfully innovating, so here’s to hoping they can lead the charge.
  2. Developers, you might want to start building Fire Phone apps. Amazon is offering developers guaranteed ad rates of $6 per every thousand impressions to design apps for the company’s new smartphone. (By comparison, interstitial ads were averaging $2.99/1,000 impressions last fall.) While I’m disappointed that the offer only applies to full-screen interstitial ads, we’re always pro developers-getting-paid.
  3. Last but not least, are you Yo-ing?

Thanks for reading!

Brian Wong, CEO

Tagged Advertising, Amazon, Brian Wong, Cannes, fire, IPG, moments, Yahoo, Yo

More from Kiip

Happy 3rd Prime Day! This year, the event stretches out for an extra day and includes a slew of Amazon owned products like Amazon Fresh and Amazon Now in addition to discounts on Alexa smart speakers and Amazon Echos. How popular is Prime Day among […]

This month’s report analyzes the need for blockchain in advertising.

  • What are the major issues the digital industry faces today?
  • How to solve for ad fraud?
  • How to grab the attention of consumers in a mobile environment?
  • When are mobile users most […]

As temperatures drop and moments shift indoors, Viewing moments rise across mobile devices and connected TVs. This is great news for advertisers. Yet, connected TV advertising works better for some brands than for others. Learn everything you need to […]