Kiip Up #41: RunKeeper, Entrepreneur Mag Cover & More
Summer is just getting started here in San Francisco, and things are heating up at Kiip. Here’s what the company has been up to.
Kiip press & happenings
You might have seen me in an airport recently – not in person, but on a newsstand. I was extremely honored to grace the cover of Entrepreneur Magazine for the Young Millionaires issue. They did one of my favorite interviews yet about moments as the new currency. Check it out!
It was great to be back in British Columbia in beautiful Whistler for the GROW Conference. Check out a video of me discussing Vancouver’s promising tech scene and how entrepreneurs can kickstart their career.
I contributed a guest post in Forbes on how mobile innovation is adding hours to your day.
Did you catch me on Bloomberg TV? I gave my thoughts on Amazon’s $1 billion acquisition of Twitch. (Spoiler: I think it’s a smart buy.)
Our partnership with Mojio to bring moment-based rewards to the connected car continues to be popular in the press. The Vancouver Sun is the latest to write about it.
Kiip was selected to the OnMedia 100 list of emerging digital media, commerce and advertising companies. Huge congrats to the entire team!
Latest notable partnerships
Our fitness channel continues to attract awesome apps – the latest is RunKeeper. We provide fitness-focused rewards from our biggest brand partners to congratulate their 34 million users for their workouts. Read all about it in The Next Web, AdExchanger, Engadget, Mobile Marketer and Marketing Week.
Upcoming events to catch Kiip
Join me in Germany at the dmexco digital marketing conference in Cologne on September 10th and 11th.
New Yorkers: Come catch Kiip discuss how happiness moments are changing the world of mobile marketing at the NewCo Festival on Wednesday, October 1st.
Without further ado, here are our favorite links from the past few weeks:
Mobile is the fastest growth category in digital advertising, and new Q2 data shows Argentina, Indonesia and Canada made the biggest quarterly jumps in mobile advertising spend. It’s interesting and encouraging seeing both established and emerging markets increase their investments in mobile.
ComScore recently reported that Americans now spend 52 percent of their digital time on mobile apps. We’ve officially crossed the halfway mark, and that means more moments for users to be delighted, developers to make money and brands to make meaningful connections.
Thanks for reading!
Brian Wong, CEO
Kiip redefines how brands connect with consumers through moment-based rewards. Rewards increase engagement and purchase intent, and 84 percent of mobile users say they prefer mobile rewards over ads.
Hundreds of brands already use Kiip. To learn more, visit kiip.me/brands.
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