As the app economy continues to grow, publishers and developers are looking for ways to accelerate their growth. Advertisers have latched on to...Keep Reading →
We welcomed fall with a new rewards product and lots more. Here’s what you need to catch up on.
Kiip press and happenings
- In case you missed it, we launched our new reward product, Kiip Rewarded Video. I’m proud of our team – we created mobile video the Kiip way, rewarding and respecting the user. See what the press had to say about our newest innovation in VentureBeat, MediaPost, The Drum, Mobile Marketer and Pocket Gamer.
- In case you missed me on TV, I talked Kiip and the future of wearable technology on Fox Business and our new video product on BNN.
- Did you see my talk at dmexco? We touched on everything from whether my parents are on social media to biotech.
- Check out my Q&A with The Globe and Mail.
- Inc. was nice enough to include me in their list of 40 Young People Who Became Millionaires Before They Were 20 and Business Insider chose me as the most powerful person in tech at age 23.
- Ever wondered about Kiip’s business model? Now you can know how we make money.
Upcoming events to catch Kiip
- Come catch me and our head of marketing Michael Sprague at Wedbush’s Private Company Technology Innovation Conference in San Francisco on October 9th.
- I’ll be speaking on the “Advertising Is Dead – Brand Will Make Your Business” panel at the Forbes 30 Under 30 Summit in Philadelphia on October 21st.
Without further ado, here are our favorite links from the past few weeks:
- Adweek asked, “Can mobile rule the ad world?” You know my answer, but the article suggests mobile is finally emerging from its early struggles and could eventually overtake TV as the primary screen. It’s definitely worth a read.
- Will you buy an Apple Watch in January? AdExchanger says “there’s a slim chance the watch’s tiny screen will ever be host to advertising in the traditional sense.” We agree completely, which is why we’re excited by the new pool of rewardable moments this device will open up. Let’s just say we think there’s a distinct possibility of Kiip rewards on the Apple Watch. We even mocked up a fake Apple Watch reward, which you can see here.
Thanks for reading!
Brian Wong, CEO
Kiip redefines how brands connect with consumers through moment-based rewards. Rewards increase engagement and purchase intent, and 84 percent of mobile users say they prefer mobile rewards over ads.
Hundreds of brands already use Kiip. To learn more, visit kiip.me/brands.
More from Kiip
We're excited to announce that Bill Alena has joined our team as our new Chief Revenue Officer. Alena joins us amid a period of rapid revenue growth and technological advancement, with the recent launch of our “Single Ledger” blockchain product and […]
This month’s report analyzes the need for blockchain in advertising.
- What are the major issues the digital industry faces today?
- How to solve for ad fraud?
- How to grab the attention of consumers in a mobile environment?
- When are mobile users most […]
As temperatures drop and moments shift indoors, Viewing moments rise across mobile devices and connected TVs. This is great news for advertisers. Yet, connected TV advertising works better for some brands than for others. Learn everything you need to […]