As the app economy continues to grow, publishers and developers are looking for ways to accelerate their growth. Advertisers have latched on to...Keep Reading →
Had an amazing time earlier this week keynoting at the European Gartner IT Symposium to a host of extremely talented and diverse execs. For the first time, we also revealed a deeper look into our gifting feature and what its done for us. Beyond retargeting thousands of rewards to deserving individuals, we also did a close analysis into the messages that people were sending accompanying these rewards. What we found was fascinating. The most popular word used was of course, “love”. Right beside this is a small capture of what the word cloud looked like. There will be more details shared in the coming weeks!
I’m coming to you from Washington, D.C. this week on Veteran’s Day. Next week we’ll be at the Social Gaming Summit in London. If you’re a developer partner or a brand or agency that we haven’t had a chance to catch up with - I’d love to find some time. Our session on the “moments-based” model starts at 11am on the 14th.
Without further ado, here are our favorite links from the past week:
- Everyone thinks games are for kids, right? Well, even among kids, gaming continues to become increasingly popular. This year, 91% of kids and teens will play games, an increase from the 82% who played just two years ago. And what’s causing this increase in gaming amongst kids? Device access.
Currently, 15% of kids under 11 own a mobile phone, and that number is expected to increase to 22% by 2015. And if kids don’t have a phone of their own, their parents are apt to share their phones with them. In fact, 1 in 3 Generation Y moms grants her kids access to her mobile devices before they even turn 2 years old. And among older kids age 13 to 17, 38% have a smartphone they can call their own.
But the real sweet spot of smartphone adoption is among young adults aged 25 to 34, 62% of whom own such devices. And just over half of 18- to 42-year-olds and 35- to 44-year olds own smartphones too.
With all these mobile devices, app download numbers are rapidly rising too. The number of adult cell phone users who have downloaded an app nearly doubled in the past two years, rising from 22% to 38%. And 10% of adults also currently own a tablet. Because both of these are app-enabled devices, there’s a fair amount of overlap between the app downloading habits of smartphone and tablet owners, with many tablet owners obviously downloading apps on their cell phones too.
And what apps exactly are users downloading? Well, it’s likely quite a few of them have Angry Birds on their mobile device. The popular game recently reached 500 million downloads — a new record and impressive feat, considering that the game was released only 2 years ago. So that means you may have Angry Birds on your phone, but are you looking for some other great games to play? Check out the favorites of these gaming enthusiasts for some new gaming options.
Today is a day of reflection. See you all next week!
Also - if you want to subscribe to this newsletter, do so here.
More from Kiip
This month’s report analyzes the need for blockchain in advertising.
- What are the major issues the digital industry faces today?
- How to solve for ad fraud?
- How to grab the attention of consumers in a mobile environment?
- When are mobile users most […]
As temperatures drop and moments shift indoors, Viewing moments rise across mobile devices and connected TVs. This is great news for advertisers. Yet, connected TV advertising works better for some brands than for others. Learn everything you need to […]
Fifty-seven percent say they will host family or friends this Holiday season. Brands, learn how to reach the holiday planner in this month's M.I.C. Drop!