Kiip Up with Kiip’s SXSW Session!

Posted on by Brittany Fleit, Marketing Lead

Hey guys,

We're heading to SXSW! Come see our awesome session on Sunday March 15th at 5PM at the Austin Convention Center 18ABCD.

Brian Wong is presenting a study on consumer engagement in connected devices, all backed by data from a biometric study. Check out the description below.

Kiip CEO Brian Wong teamed up with IPG Media Lab to run a biometric study on consumer engagement. Volunteers allowed their heart rates, facial expressions, gaze and more to be monitored while they interacted with games and apps on mobile. By analyzing the data from this study, Brian was able to pinpoint the exact moments when users were happiest and most engaged. He then found that by acting in that moment, he could transfer those feelings of goodwill onto relevant brands to increase purchase intent."

In the presentation, Brian will demonstrate how marketers are leveraging this information to engage consumers around the world. Audience members interested in connecting with consumers on mobile and connected devices will learn some crucial takeaways.

For more info, visit the agenda. We can't wait to see you there!

Later this week, we'll also post a teaser of our upcoming SXSW party ... Spoiler alert: Sir Mix-A-Lot makes a special appearance.


Kiip redefines how brands connect with consumers through moment-based rewards. Rewards increase engagement and purchase intent, and 84 percent of mobile users say they prefer rewards over ads.

Hundreds of brands already use Kiip. To learn more, visit kiip.me/brands.

Tagged Advertising, biometrics, connected devices, engagement, Kiip, moments, sir mixalot, SXSW

More from Kiip

We're excited to announce that Bill Alena has joined our team as our new Chief Revenue Officer. Alena joins us amid a period of rapid revenue growth and technological advancement, with the recent launch of our “Single Ledger” blockchain product and […]

This month’s report analyzes the need for blockchain in advertising.

  • What are the major issues the digital industry faces today?
  • How to solve for ad fraud?
  • How to grab the attention of consumers in a mobile environment?
  • When are mobile users most […]

As temperatures drop and moments shift indoors, Viewing moments rise across mobile devices and connected TVs. This is great news for advertisers. Yet, connected TV advertising works better for some brands than for others. Learn everything you need to […]