As the app economy continues to grow, publishers and developers are looking for ways to accelerate their growth. Advertisers have latched on to...Keep Reading →
We're heading to SXSW! Come see our awesome session on Sunday March 15th at 5PM at the Austin Convention Center 18ABCD.
Brian Wong is presenting a study on consumer engagement in connected devices, all backed by data from a biometric study. Check out the description below.
Kiip CEO Brian Wong teamed up with IPG Media Lab to run a biometric study on consumer engagement. Volunteers allowed their heart rates, facial expressions, gaze and more to be monitored while they interacted with games and apps on mobile. By analyzing the data from this study, Brian was able to pinpoint the exact moments when users were happiest and most engaged. He then found that by acting in that moment, he could transfer those feelings of goodwill onto relevant brands to increase purchase intent."
In the presentation, Brian will demonstrate how marketers are leveraging this information to engage consumers around the world. Audience members interested in connecting with consumers on mobile and connected devices will learn some crucial takeaways.
For more info, visit the agenda. We can't wait to see you there!
Later this week, we'll also post a teaser of our upcoming SXSW party ... Spoiler alert: Sir Mix-A-Lot makes a special appearance.
Kiip redefines how brands connect with consumers through moment-based rewards. Rewards increase engagement and purchase intent, and 84 percent of mobile users say they prefer rewards over ads.
Hundreds of brands already use Kiip. To learn more, visit kiip.me/brands.
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