Here at Kiip, we understand every moment counts all year long, but as marketers - we can't ignore that the holiday season skyrockets mobile micro moments. During Q4 last year we saw over 180 million more moments and averaged 2.3 million more users per day.
It's important for brands to strategize and leverage upcoming seasons. For a bit of insight and direction to build your brand's strategy plan, check out the Lessons from Holiday Shopping 2014 - What You Need to Know for 2015 that eMarketer published earlier this year.
More from Kiip
As temperatures drop and moments shift indoors, Viewing moments rise across mobile devices and connected TVs. This is great news for advertisers. Yet, connected TV advertising works better for some brands than for others. Learn everything you need to […]
Fifty-seven percent say they will host family or friends this Holiday season. Brands, learn how to reach the holiday planner in this month's M.I.C. Drop!
Holiday shopping begins early. In fact, 58% plan to finish their Holiday shopping before December. Who are consumers shopping for and how much are they spending? Check out the August M.I.C. Drop to find out!