M.I.C. Drop: 1 in 3 Parents Start Back to School Shopping in July
Summer has just begun, yet nearly 1 in 3 parents plan to start their back to school shopping as early as July. In this month's M.I.C. Drop, discover how to engage these early shoppers and activate on the mobile moments that trend for back to school.
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Fifty-seven percent say they will host family or friends this Holiday season. Brands, learn how to reach the holiday planner in this month's M.I.C. Drop!