CANNES 2018: Why Blockchain Has the Potential to Change Advertising Forever

Why Blockchain Has the Potential to Change Advertising Forever

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M.I.C. Drop: Nearly 8 in 10 Dads Prefer Experiences Over Physical Gifts

Posted on by Brionna Lewis, Digital Marketing Associate

The M.I.C. Drop is your Moments Insights Connection featuring monthly mobile moment trends observed across the Kiip Network.danielle-macinnes-49772

Moms were the hot topic of last month's M.I.C. Drop. This month, we're spotlighting dads. As brands are planning for Father’s Day, we looked at users' gift shopping plans, dads’ gift satisfaction and what dads might actually want for Father’s Day.

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Tagged shopping, Advertising, dads, fathers day, insights, Marketing, mobile advertising, mobile moments, mobile targeting

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This month’s report analyzes the need for blockchain in advertising.

  • What are the major issues the digital industry faces today?
  • How to solve for ad fraud?
  • How to grab the attention of consumers in a mobile environment?
  • When are mobile users most […]