The M.I.C. Drop is your Moments Insights Connection featuring monthly mobile moment trends observed across the Kiip Network.
Moms were the hot topic of last month's M.I.C. Drop. This month, we're spotlighting dads. As brands are planning for Father’s Day, we looked at users' gift shopping plans, dads’ gift satisfaction and what dads might actually want for Father’s Day.
How are shoppers approaching the holiday sale season? Is Black Friday still king, or has Cyber Monday taken the crown? How are shoppers leveraging their mobile devices to ensure they’re getting the best deal possible? We turned to the Kiip network to […]
As temperatures drop and moments shift indoors, Viewing moments rise across mobile devices and connected TVs. This is great news for advertisers. Yet, connected TV advertising works better for some brands than for others. Learn everything you need to […]