Mobile Consumers & Their Holiday Shopping Habits [Survey Infographics]
We're four months out from the holiday season, yet in the ad industry we all know that brands are already plotting out their marketing strategies and how they can effectively capture their targeted mobile audiences for the biggest shopping season of the year.
Kiip recently launched a survey tool to gather relevant mobile consumer data. US-based Kiip redeemers are surveyed about their demographics, behaviors, lifestyle, reward preferences and buying habits. So far, Kiip’s surveys have received nearly 3 million user responses! Below are the results specifically on holiday shopping habits, check them out and see which category you fall under when it comes to your gift purchases.
Does your brand have specific questions you'd like to ask mobile consumers? Check out how Kiip can help you out with that.
More from Kiip
The matchup of the Patriots and the Eagles during Super Bowl LII had me on the edge of my seat. It was the classic David and Goliath story of the Eagles trying to take down the massive Patriots. The game went to the very last second, which was great […]
How are shoppers approaching the holiday sale season? Is Black Friday still king, or has Cyber Monday taken the crown? How are shoppers leveraging their mobile devices to ensure they’re getting the best deal possible? We turned to the Kiip network to […]
As temperatures drop and moments shift indoors, Viewing moments rise across mobile devices and connected TVs. This is great news for advertisers. Yet, connected TV advertising works better for some brands than for others. Learn everything you need to […]