The M.I.C. Drop is your Moments Insights Connection featuring monthly mobile moment trends observed across the Kiip Network.
In this month’s M.I.C. Drop, we analyzed trends that indicate an increase in DIY moments as users begin to dive into their fall crafts and begin preparing for Halloween. We also surveyed our users on their Halloween spending plans and candy preferences. Our November forecast shows that consumers will start shopping earlier than you think this year. How early? Download the full report to find out!
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The matchup of the Patriots and the Eagles during Super Bowl LII had me on the edge of my seat. It was the classic David and Goliath story of the Eagles trying to take down the massive Patriots. The game went to the very last second, which was great […]
As temperatures drop and moments shift indoors, Viewing moments rise across mobile devices and connected TVs. This is great news for advertisers. Yet, connected TV advertising works better for some brands than for others. Learn everything you need to […]
Fifty-seven percent say they will host family or friends this Holiday season. Brands, learn how to reach the holiday planner in this month's M.I.C. Drop!