Insight of the Week: Travel Motivation

Vacations go as far back as the Roman Empire. They give us freedom, perspective, a break from our routine, and memories to last a lifetime. But...

Keep Reading →

VivaKi Partners with Kiip to Accelerate Mobile Moments for Publicis Groupe Clients

Posted on by Andrew Macnider, Web Developer

Today, we’re announcing a new partnership with VivaKi, the ad tech solutions company owned by Publicis Groupe — one of the world’s largest communications groups.

VivaKi Logo

VivaKi has turned to Kiip, the leader in mobile rewards, to connect Publicis Groupe agencies and their brands with consumers in a more meaningful way. VivaKi will utilize Kiip’s innovative Moments model to do so.

As mobile devices become deeply embedded into consumers’ everyday lives, it becomes increasingly difficult for brands to create a positive connection with people. Kiip makes it easy to add value in the moment.

Michael Wiley, managing director, VivaKi Ventures and chief social media officer, VivaKi, commented on the partnership:

 “We always seek to identify emerging partners and solutions that can benefit our broader organization. Kiip provides opportunities to engage consumers at significant 'moments' in their daily activities – whether it be leveling up in a game, crossing an item off a to-do list or completing a workout. With billions of moments across thousands of apps, we look forward to working with Kiip’s technology to pursue additional product development opportunities down the road.”

Kiip has worked with many of Publicis Groupe’s portfolio brands such as P&G, Mars, Georgia Pacific and more. This partnership makes it easy for Publicis Groupe brands to buy moments across the growing mobile ecosystem as well as have access to first-look and new product opportunities. In addition to generating widespread adoption of current opportunities within the Publicis Groupe, Vivaki is working closely with Kiip to expand and accelerate global publisher relations.

Learn more about Kiip and this partnership. Contact

Tagged rewards, vivaki, Advertising, moments, partnership, publicis

More from Kiip

As temperatures drop and moments shift indoors, Viewing moments rise across mobile devices and connected TVs. This is great news for advertisers. Yet, connected TV advertising works better for some brands than for others. Learn everything you need to […]

Fifty-seven percent say they will host family or friends this Holiday season. Brands, learn how to reach the holiday planner in this month's M.I.C. Drop!

Holiday shopping begins early. In fact, 58% plan to finish their Holiday shopping before December. Who are consumers shopping for and how much are they spending? Check out the August M.I.C. Drop to find out!