We’ve been enjoying an uncharacteristically beautiful summer in San Francisco. So before we get distracted by all that sunshine, here is our latest Kiip Up.
I hope everyone had a happy Independence Day, and of course, Canada Day! Now that we've settled back in from a long weekend and merry celebrations, let's get down to it: this month's Kiip Up.
Is advertising thriving? Nope. In its current state, the industry is heading toward doom.
Back in the Mad Men days, advertising was glamorized. Agencies were lauded for their brilliance and ability to determine what was popular in the market. For proof, take a look at the history of diamond ring advertising. Before an agency took control, few...
Hello, summer! We ended June on a high note, with a new IoT partnership and some notable press. Better yet: we’re excited for June adventures, including a trip to Cannes and some top-secret news.
All this and more in this month’s Kiip Up – number 50!
Happy Cinco de Mayo, everyone!
Hope you had as productive of an April as we did. Check out the links below to Kiip up to date.
The article below originally appeared as an influencer post for the Wall Street Journal.
As consumers, we love visions of the future in which breathtaking technologies and electronic wizardry are so common they blend in with the furniture. Think of “2001: A Space Odyssey” (with product placements that included Pan Am and the Bell System), or...
At Kiip, we talk a lot about the “achievement moment”.
Staying relevant in a constantly changing arena. This is the number one concern I hear from brands.
As the CEO of mobile rewards startup Kiip, I’ve spoken with hundreds of brands. To them, staying relevant means reaching the smartphone generation, launching effective digital campaigns and ensuring their security for the future.
Kiip and MasterCard are partnering to launch a new app: MasterCard’s Priceless Surprises. Priceless Surprises is MasterCard’s venture into a new category of mobile loyalty. It empowers MasterCard to add excitement to everyday actions, by harnessing Kiip Platform.
Unlike the case for Bill Murray in Groundhog Day, our February really flew by. We have so much exciting news, we can’t wait to share – so let’s jump right in!