Everyone in the mobile advertising industry is going crazy over programmatic buying. While it brings tremendous opportunity and efficiency to ad buying, it also has significant limitations that aren’t often discussed. We decided to break down some of the pros and cons, the hits and misses of programmatic ad buying.
Own The Moment is a celebration of innovation. This series will spotlight different companies that we feel is not only unique in their industry, but are also seamlessly taking advantage of today’s technology to own specific moments that mean the most to them. As “the moments company”, we love to see others building moments — big or small — with...
Everyone knows that the Super Bowl was really all about the commercials (and Beyonce, of course). This year the brands brought their very best. We laughed, we cried, we were confused. Whatever the case, these were our 10 favorite ads from Game Day.