Emily Hodges, Marketing & Strategy

Recent Posts

Posted on by Emily Hodges, Marketing & Strategy

Fast Company Innovation Festival is just around the corner and we have a special invite for you! Come join Kiip in NYC for their second Fast Company Talk Session, breakfast bites, and face-to-face networking Friday morning, November 4th. Also, Kiip's New York office was recently renovated, come check out our new open-space office! (And you...

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Posted on by Emily Hodges, Marketing & Strategy

Whether your preferred choice of tunes is Beethoven, The Beatles, or Beyoncé —for many of us, music is connected with life's everyday moments. And over the years, listening to music on-the-go has dramatically increased. Today, over 68% of U.S. smartphone owners listen to music through their mobile device. It's no surprise that listening to...

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Posted on by Emily Hodges, Marketing & Strategy

When we know that mobile use grows 58% year over year, apps account for 89% of mobile time, and consumers spent over $12.65 billion via mobile devices during 2015’s holiday season —it’s obvious why companies are paying more and more attention to their mobile strategies.

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Posted on by Emily Hodges, Marketing & Strategy

We're four months out from the holiday season, yet in the ad industry we all know that brands are already plotting out their marketing strategies and how they can effectively capture their targeted mobile audiences for the biggest shopping season of the year.

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Posted on by Emily Hodges, Marketing & Strategy

This past February, Kiip rolled out with 31 languages into their SDK. This project was initiated after testing out Mandarin and Italian, and immediately seeing a significant 20% redemption increase. Kiip takes pride in respecting the user experience, so within a few months 31 languages were successfully integrated into Kiip's technology.  What...

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Posted on by Emily Hodges, Marketing & Strategy

Moments are going global! Cheetah Mobile, a leading mobile app developer, has officially partnered up with Kiip, a mobile rewards platform. Cheetah Mobile has integrated Kiip rewards into their first-party apps, including Clean Master, Battery Doctor, CM Security, and Piano Tiles 2. This partnership will bring scale to "moments...

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Posted on by Emily Hodges, Marketing & Strategy

Kiip and Oral-B have partnered up to reward brushers in Oral-B’s App.

The app is catered for Oral-B SmartSeries connected toothbrushers to gain real-time feedback of their brushing habits. Kiip is excited to be Oral-B’s first API partner and to reward users who are consistent with their healthy habits.

Kiip has been the leader of rewarding...

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Posted on by Emily Hodges, Marketing & Strategy

Nielsen released a case study on how Kiip validates its mobile strategy through measurement. And within the study there was an impressive measurement that stuck out to us —Kiip outperformed Nielsen's brand lift benchmark norm by 9x!

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Posted on by Emily Hodges, Marketing & Strategy

To all of our developers and brand partners, THANK YOU from the entire Kiip team! 2015 was a monumental year for Kiip. We grew our engagements by 230%, delivered 583 million rewards, and launched MasterCard and TacoBell's loyalty programs. Check out the infographic below to learn more about Kiip's growth and our favorite top 2015 moments.

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