Katie Kerr, Marketing & Branding

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Posted on by Katie Kerr, Marketing & Branding

The CDC estimates that upwards of 20% of people will get the flu in a given season. With peak cold and flu season looming around the corner, how can brands help consumers combat the uncomfortable symptoms that come along with a cold and help them find relief?

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Posted on by Katie Kerr, Marketing & Branding

We're excited to announce the formation of the Executive Blockchain Council, a collaboration with executives at leading brands and agencies, to explore how blockchain technology can solve the persistent issues of transparency, efficiency, and performance in digital advertising. Members include Amardeep Kahlon, CMO, GSK, and Eduardo Luz, CMO,...

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Posted on by Katie Kerr, Marketing & Branding
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Posted on by Katie Kerr, Marketing & Branding

We're excited to announce that Bill Alena has joined our team as our new Chief Revenue Officer. Alena joins us amid a period of rapid revenue growth and technological advancement, with the recent launch of our “Single Ledger” blockchain product and our evolving programmatic ad offering.

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Posted on by Katie Kerr, Marketing & Branding

According to Deloitte, the average consumer spent $1,226 during the 2017 holiday shopping season. With all this cash flowing, it's no surprise that brands are willing to spend top dollar getting in front of these shoppers, with companies like WalMart spending as much as $51 million on holiday ads alone.

Who exactly are brands reaching with...

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Posted on by Katie Kerr, Marketing & Branding

In our final installment, Kiip’s head of programmatic, James O’Connor, and head of data, Jonathan Collins discuss how premium programmatic has been defined and how that definition has changed over the years, and whether or not premium programmatic is attainable today.

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Posted on by Katie Kerr, Marketing & Branding

Why Blockchain Has the Potential to Change Advertising Forever

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Posted on by Katie Kerr, Marketing & Branding

Kiip, a leading mobile marketing and monetization platform, and AB InBev, the world’s largest brewer, today announced that they have successfully launched the first-ever blockchain mobile ad campaign. This is a significant innovation for two reasons: it makes brand content more relevant to consumers and is a tremendous advance in fostering...

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Posted on by Katie Kerr, Marketing & Branding

Today we launched Kiip Action Audiences, the first-ever mobile audience product combining both real-life behaviors and survey-verified intent. Kiip Action Audiences are being rolled out through LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution. LiveRamp’s IdentityLinkTM Data Store will offer...

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