Lauren Farricker, Marketing & Consumer Insights

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Posted on by Lauren Farricker, Marketing & Consumer Insights

Last week, we announced a week-long charity initiative with Sweatcoin to raise donations for Feeding America. This got us thinking — how do people approach charitable giving during the holiday seasons? Do they prefer to give online or in-person? How important is the reputation of the charity when it comes to deciding to donate? Do people love...

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