Mandy Chin, Digital Marketing Intern

Recent Posts

Posted on by Mandy Chin, Digital Marketing Intern

Our cultural obsession with food has taken on a life of its own and "food moments" have now become prime opportunities for brands to engage with consumers. When someone uses an app to make their grocery list for the week, plan meals, or seek out new recipes, brands can be there as consumers are making decisions about lifestyle and weekly...

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Posted on by Mandy Chin, Digital Marketing Intern

People’s attention spans are decreasing and so is their trust in advertising. 96% of people believe that the advertising industry does not act with integrity. 69% of these people attribute their mistrust to the advertisers’ desire to sell more effectively. What can brands do to overcome this attention deficit and build customer trust?

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Posted on by Mandy Chin, Digital Marketing Intern

Influencer Marketing is all the rage among advertisers and brands and it makes sense.  With the rise of social media and increasing use of mobile devices, influencers have become a trusted voice. People spend more time watching their favorite style gurus, photographers, bloggers, and Youtube stars than physically hanging out with their friends....

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