As marketers, it is our job to know what our customers want. Once we know this (or think we know this), our next job is to acquire new customers while keeping existing ones happy.
At Kiip, marketing is about moments. Moments are the emotionally-charged actions that occur when someone completes an run, reaches a high score in a game or swipes a to-do task. Moments exist everywhere. They happen billions of times per day. Kiip helps brands find the right moments to reach and engage their consumers.
We looked across the...