Beyond the Duopoly

Posted on by Mike Parrone

 

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First party data is gaining power as frustrated advertisers pouring money into Google and Facebook find their access is increasingly restricted. As brands begin to build their own first party data assets, the need to penetrate the ever rising walls at Google and Facebook will dissipate and relationships with data-permeable walls will lead to improved performance for advertisers.

Senior Director of Sales West Coast Harrison Taylor looks towards the future of mobile data in his article on MediaPost.

Tagged data, partnership, First Party Data

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