How Big Box Retailers Win With Consumers During the Holidays
MarketWatch recently published an article highlighting that consumer confidence is the highest it’s been in 18 years. Besides making for a pretty chart, this means surging growth in the economy and the lowest unemployment rate in almost two decades. Healthy consumer spending will persist into the holiday season, and mobile presents a new arena where consumers are now confidently spending.
Convenience is King
Part of mobile’s growth is no doubt coming from the convenience provided. You can order a new television or a last-minute gift in a matter of minutes, which gives you more time to spend the holidays doing what you want with the people who matter the most to you. So it comes as no surprise that when we asked the Kiip network how important big box retailers are to holiday shopping, 70% of respondents reported it “Very Important”.
Highlighting convenience is the best way to capture the attention of mobile users. Big Box Retailers like Walmart or Target can do this by targeting key moments in apps frequented by moms with time-saving tips or suggestions for easy recipes for family favorite dishes.
Big Box Retailers can also use mobile placements to highlight convenient pick-up options like reserving products via mobile or the availability of curbside pick-up on select items.
Electronics Tops the List For What Consumers Will Be Buying...
41% of consumers who plan to shop at a Big Box Retailer report that they intend to pick-up a new piece of tech like a tablet, smart speaker, or phone.
Consumers are going to be most receptive to purchasing new technology, and tech brands can leverage this in both how they message consumers and where they message them. For example, a brand like Samsung could target users on older devices with an incentive to get an upgraded device at their local Big Box Retailer.
...But Groceries Follow Close Behind
Consumers are also looking to Big Box Retailers to provide quick access to grocery items during the holiday season, with 21% of respondents saying that grocery and food items will be what they’re most likely to purchase from a Big Box Retailer over the holiday season.
CPG brands who are available in leading Big Box Retailers can leverage location-based targeting to inform consumers on mobile devices when they’re near a brick-and-mortar location of their availability in the Big Box Retailer, and further incentivize a visit with a timely discount on popular holiday items.
Get all the insights you need to power your holiday mobile strategy with our Holiday Mobile Insights 2018 Webinar. Watch it here.