We’re Partnering With Facebook Messenger Bot Machaao To Reward Users

Posted on by Siddharth Shah, Senior Developer Success Manager

Machaao, a Facebook Messenger bot, works by keeping users updated on the latest cricket sports and player news. The rise in popularity of cricket is undeniable. With 2.5 billion fans globally, only soccer outranks it.

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The Play By Play

Kiip partners with Machaao via our SDK integration, a first for a Facebook Messenger bot. Through the SDK, Kiip is able to reward users with Machaao credits once they interact with an ad, which can then be exchanged for gift cards and other items available in the Machaao marketplace.

This has worked quite well as a retention tool. Kiip ads are seeing a 20%+ engagement rate and an average eCPM of $15.

Want to see how your app can work with Kiip? Email us at bd@kiip.me.