Insight of the Week: Travel Motivation

Vacations go as far back as the Roman Empire. They give us freedom, perspective, a break from our routine, and memories to last a lifetime. But...

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Posted on by Jonathan Collins, Head of Data

Companies spent more than $20 billion on third-party data in 2017, a number expected to rise in 2018. There’s no question that we’re becoming more and more data-centric by the day, but are we properly evaluating this data? How can we actualize the potential of the wealth of data available to us?

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The days are longer, the are nights warmer, and giant pool floaties are almost back in season. Because of the favorable weather, kids and college students being out of school, and its position half way across the calendar from the winter holidays, it’s no surprise that people are gearing up for a busy travel season.

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Congratulations! You received a juicy RFP for a CPG company that’s launching a new line of eco-friendly laundry detergent. They’re looking to reach millennial moms who have an affinity for eco-causes, enjoy fashion, participate in wine clubs, are self-described foodies, and live an active lifestyle. Of course, they also want to reach them on...

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Posted on by Katie Kerr, Marketing & Branding
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PSA: Mother's Day is Sunday, May 13th and Father's Day is Sunday, June 17th!

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Posted on by Mike Parrone, Sales Development & Strategy
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361,000 Americans binge-watched the entire second season of Netflix’s Stranger Things within the first 24 hours it was released. That’s nine episodes, each about an hour in length. Whether it’s an all weekend marathon or rewatching our favorite episodes (“Flu Season” from Parks and Rec is my go-to), binge-watching has become a national past...

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Posted on by Katie Kerr, Marketing & Branding
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