CANNES 2018: Why Blockchain Has the Potential to Change Advertising Forever

Why Blockchain Has the Potential to Change Advertising Forever

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When we think of summer, key images come to mind like hot nights, beach days with friends, and of course, the quintessential part-time jobs working minimum wage behind a register. But, as more industries go digital, how are teens adapting to this changing landscape? Some find innovative ways to make a few extra bucks, but a growing number opt...

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Posted on by Katie Kerr, Marketing & Branding

In this session from WPI Global Summit Miami 2018, Kiip CEO & co-founder Brian Wong speaks to a dynamic affecting all of the advertising industry: the rise of adblock.

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Posted on by Mike Parrone, Sales Development & Strategy

Online v In-Store Retail Shopping

This month’s report takes a deep dive into what makes retail shoppers tick.

  • What are the main hesitations to online shopping?
  • How do online shoppers differ from those that prefer in-store?
  • What do consumers look for in a shopping experience?
  • Does the day of the week impact whether a consumer spends online...
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Women's sneakers sales increased 37% last year, while high heels fell 11% during the same period. As consumer taste move away from conformed and into comfortable, retail brands are exploring athleisure options with ruffles, bold patterns, and other fashion-forward flairs to entice users. Are leggings still just for Saturday morning zumba? Or...

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Posted on by Kabir Mathur, Head of Business Development

We’re excited to be partnering with Runtastic, a premium suite of fitness apps geared towards every step of a user’s fitness journey.

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Posted on by Kabir Mathur, Head of Business Development

Bad ads hurt your app. No, really, they do. Bad ads can leave lasting damage, and with thousands of apps added to the app store every month, users have no incentive to stick with apps that leave a bad taste in their mouth.

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Posted on by Katie Kerr, Marketing & Branding
As you’re no doubt well aware, the EU’s General Data Protection Regulation  (GDPR) will go into effect this Friday, May 25. We take data privacy seriously and fully support GDPR and its requirements, and recommend all our partners ensure their privacy policies adhere to regional guidelines and regulations. As part of our compliance with...
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Vacations go as far back as the Roman Empire. They give us freedom, perspective, a break from our routine, and memories to last a lifetime. But what are the most common motivators for traveling? We asked our audience using our first-party survey tool to find out.

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Posted on by Jonathan Collins, Head of Data

Companies spent more than $20 billion on third-party data in 2017, a number expected to rise in 2018. There’s no question that we’re becoming more and more data-centric by the day, but are we properly evaluating this data? How can we actualize the potential of the wealth of data available to us?

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The days are longer, the are nights warmer, and giant pool floaties are almost back in season. Because of the favorable weather, kids and college students being out of school, and its position half way across the calendar from the winter holidays, it’s no surprise that people are gearing up for a busy travel season.

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