Kiip Launches Executive Blockchain Council to Address Issues of Transparency, Efficiency, and Performance in Digital Advertising

We're excited to announce the formation of the Executive Blockchain Council, a collaboration with executives at leading brands and agencies, to...

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Posted on by Mike Parrone, Sales Development & Strategy

This month’s report analyzes the need for blockchain in advertising.

  • What are the major issues the digital industry faces today?
  • How to solve for ad fraud?
  • How to grab the attention of consumers in a mobile environment?
  • When are mobile users most active?

Read this month’s insight report to find out.

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From Pokemon Go to making silly faces using Instagram filters, consumers are getting more and more exposure to AR experiences in their daily lives. As this adoption grows, brands are considering ways to leverage this nascent technology to create better advertising experiences that can surprise and delight consumers in a refreshing way. How do...

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Posted on by Brian Wong, CEO

It's been a big week for us at Kiip. It's not every week you get a chance to unveil a campaign that represents not just a tremendous advance for your company, but for the industry as a whole. In case you missed it, this week we announced the launch of the first-ever blockchain mobile ad campaign, in partnership with AB InBev.

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Posted on by Katie Kerr, Marketing & Branding

Kiip, a leading mobile marketing and monetization platform, and AB InBev, the world’s largest brewer, today announced that they have successfully launched the first-ever blockchain mobile ad campaign. This is a significant innovation for two reasons: it makes brand content more relevant to consumers and is a tremendous advance in fostering...

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Posted on by Jonathan Collins, Head of Data

Last week, Mary Meeker published her highly anticipated annual Internet Trends Report. It covers everything from internet usage, to e-commerce, economic growth, and consumer spending. If you don’t have time to digest all 294 slides, check out our key takeaways below.

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Posted on by Kelsey Sleek, Office Manager

Matthew sits in our sunny Los Angeles office where he works as an account manager. Read on and get to know him!

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Posted on by Katie Kerr, Marketing & Branding

Today we launched Kiip Action Audiences, the first-ever mobile audience product combining both real-life behaviors and survey-verified intent. Kiip Action Audiences are being rolled out through LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution. LiveRamp’s IdentityLinkTM Data Store will offer...

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When we think of summer, key images come to mind like hot nights, beach days with friends, and of course, the quintessential part-time jobs working minimum wage behind a register. But, as more industries go digital, how are teens adapting to this changing landscape? Some find innovative ways to make a few extra bucks, but a growing number opt...

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Posted on by Katie Kerr, Marketing & Branding

In this session from WPI Global Summit Miami 2018, Kiip CEO & co-founder Brian Wong speaks to a dynamic affecting all of the advertising industry: the rise of adblock.

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Posted on by Mike Parrone, Sales Development & Strategy

Online v In-Store Retail Shopping

This month’s report takes a deep dive into what makes retail shoppers tick.

  • What are the main hesitations to online shopping?
  • How do online shoppers differ from those that prefer in-store?
  • What do consumers look for in a shopping experience?
  • Does the day of the week impact whether a consumer spends online...
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