Kiip Launches Executive Blockchain Council to Address Issues of Transparency, Efficiency, and Performance in Digital Advertising

We're excited to announce the formation of the Executive Blockchain Council, a collaboration with executives at leading brands and agencies, to...

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Women's sneakers sales increased 37% last year, while high heels fell 11% during the same period. As consumer taste move away from conformed and into comfortable, retail brands are exploring athleisure options with ruffles, bold patterns, and other fashion-forward flairs to entice users. Are leggings still just for Saturday morning zumba? Or...

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Posted on by Kabir Mathur, Head of Business Development

We’re excited to be partnering with Runtastic, a premium suite of fitness apps geared towards every step of a user’s fitness journey.

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Posted on by Kabir Mathur, Head of Business Development

Bad ads hurt your app. No, really, they do. Bad ads can leave lasting damage, and with thousands of apps added to the app store every month, users have no incentive to stick with apps that leave a bad taste in their mouth.

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Posted on by Katie Kerr, Marketing & Branding
As you’re no doubt well aware, the EU’s General Data Protection Regulation  (GDPR) will go into effect this Friday, May 25. We take data privacy seriously and fully support GDPR and its requirements, and recommend all our partners ensure their privacy policies adhere to regional guidelines and regulations. As part of our compliance with...
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Vacations go as far back as the Roman Empire. They give us freedom, perspective, a break from our routine, and memories to last a lifetime. But what are the most common motivators for traveling? We asked our audience using our first-party survey tool to find out.

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Posted on by Jonathan Collins, Head of Data

Companies spent more than $20 billion on third-party data in 2017, a number expected to rise in 2018. There’s no question that we’re becoming more and more data-centric by the day, but are we properly evaluating this data? How can we actualize the potential of the wealth of data available to us?

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The days are longer, the are nights warmer, and giant pool floaties are almost back in season. Because of the favorable weather, kids and college students being out of school, and its position half way across the calendar from the winter holidays, it’s no surprise that people are gearing up for a busy travel season.

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Congratulations! You received a juicy RFP for a CPG company that’s launching a new line of eco-friendly laundry detergent. They’re looking to reach millennial moms who have an affinity for eco-causes, enjoy fashion, participate in wine clubs, are self-described foodies, and live an active lifestyle. Of course, they also want to reach them on...

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Posted on by Katie Kerr, Marketing & Branding
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PSA: Mother's Day is Sunday, May 13th and Father's Day is Sunday, June 17th!

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