Meet a Kiiper: Ashu Kaur

Every month, we profile a Kiiper so you can get to know our team a little better.

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Posted on by Mandy Chin, Digital Marketing Intern

People’s attention spans are decreasing and so is their trust in advertising. 96% of people believe that the advertising industry does not act with integrity. 69% of these people attribute their mistrust to the advertisers’ desire to sell more effectively. What can brands do to overcome this attention deficit and build customer trust?

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Posted on by Mandy Chin, Digital Marketing Intern

Influencer Marketing is all the rage among advertisers and brands and it makes sense.  With the rise of social media and increasing use of mobile devices, influencers have become a trusted voice. People spend more time watching their favorite style gurus, photographers, bloggers, and Youtube stars than physically hanging out with their friends....

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Posted on by Brionna Lewis, Digital Marketing Associate

According to a study from the Data and Marketing Association, nearly half of all marketers recognize that they are falling short when it comes to innovation and technology and close to 75% say that they plan to increase their marketing technology budget in 2017.

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Posted on by Brionna Lewis, Digital Marketing Associate

The M.I.C. Drop is your Moments Insights Connection featuring monthly mobile moment trends observed across the Kiip Network.

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Posted on by Brionna Lewis, Digital Marketing Associate

The M.I.C. Drop is your Moments Insights Connection featuring monthly mobile moment trends observed across the Kiip Network.

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Posted on by Emily Hodges, Marketing & Strategy

Last Friday Kiip hosted their second Fast Company Innovation Fest session. Kiip’s CEO, Brian Wong, and CRO, Ali Rayfield, revealed 10 exclusive “cheat codes” within the adtech industry. Brands, developers, agencies, and entrepreneurs within different verticals popped into Kiip's newly renovated NYC offices to join Ali and Brian's morning power...

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Posted on by Brionna Lewis, Digital Marketing Associate

Imagine you’re playing your favorite puzzle game. You know you’re close to completing the level, but right now...you’re stuck. You can get a hint for watching a 30 second sponsored video, do you take it? Yes.

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Posted on by Brionna Lewis, Digital Marketing Associate

Once again, the holidays season is upon us. The seemingly joyous stretch of time between Halloween and New Year can be festive for many. But for some people, it can be a time of high-stress, anxiety and pure annoyance. Over 20,000 users responded to our survey to give their two-cents on holiday inconveniences. And we heard them! To ease the...

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Posted on by Brionna Lewis, Digital Marketing Associate

When it comes to Q4 marketing, it's not all about retail brands, it's also the biggest season for domestic travel and hospitality. Last year, AAA estimated that 98.6 million people journeyed 50 miles or more during the holiday season. So start packing your bags and preparing your marketing strategy, because many consumers are already...

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Posted on by Emily Hodges, Marketing & Strategy

Fast Company Innovation Festival is just around the corner and we have a special invite for you! Come join Kiip in NYC for their second Fast Company Talk Session, breakfast bites, and face-to-face networking Friday morning, November 4th. Also, Kiip's New York office was recently renovated, come check out our new open-space office! (And you...

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