As the app economy continues to grow, publishers and developers are looking for ways to accelerate their growth. Advertisers have latched on to...Keep Reading →
Bad ads hurt your app. No, really, they do. Bad ads can leave lasting damage, and with thousands of apps added to the app store every month, users have no incentive to stick with apps that leave a bad taste in their mouth.
Vacations go as far back as the Roman Empire. They give us freedom, perspective, a break from our routine, and memories to last a lifetime. But what are the most common motivators for traveling? We asked our audience using our first-party survey tool to find out.
Companies spent more than $20 billion on third-party data in 2017, a number expected to rise in 2018. There’s no question that we’re becoming more and more data-centric by the day, but are we properly evaluating this data? How can we actualize the potential of the wealth of data available to us?
The days are longer, the are nights warmer, and giant pool floaties are almost back in season. Because of the favorable weather, kids and college students being out of school, and its position half way across the calendar from the winter holidays, it’s no surprise that people are gearing up for a busy travel season.
Congratulations! You received a juicy RFP for a CPG company that’s launching a new line of eco-friendly laundry detergent. They’re looking to reach millennial moms who have an affinity for eco-causes, enjoy fashion, participate in wine clubs, are self-described foodies, and live an active lifestyle. Of course, they also want to reach them on...