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People are addicted to their phones: get personal or lose consumers to another brand

Posted on by Marketing Lead

 

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Only 7% of brands view personalization in the mobile ad spaces as a priority. Meanwhile in a recent study, Infogroup found that 44% percent of consumers are likely to change brands for more personalized communication. What does that tell us? Personalization needs to take priority. Lucky for you brands out there, Jason Lapp CEO of Kiip has some easy tips to better connect with consumers. Read more on Martech Series.

Tagged targeting, monetization, consumer engagement, tips, mobile engagement, brand advertising

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