As temperatures drop and moments shift indoors, Viewing moments rise across mobile devices and connected TVs. This is great news for advertisers. Yet, connected TV advertising works better for some brands than for others. Learn everything you need to know about engaging the connected TV audience in this month's M.I.C. Drop!
Fifty-seven percent say they will host family or friends this Holiday season. Brands, learn how to reach the holiday planner in this month's M.I.C. Drop!
Holiday shopping begins early. In fact, 58% plan to finish their Holiday shopping before December. Who are consumers shopping for and how much are they spending? Check out the August M.I.C. Drop to find out!
The July M.I.C. Drop -- and winter -- are here. This month's M.I.C. Drop takes a look into what the Game of Thrones premiere looked like on mobile.
Summer has just begun, yet nearly 1 in 3 parents plan to start their back to school shopping as early as July. In this month's M.I.C. Drop, discover how to engage these early shoppers and activate on the mobile moments that trend for back to school.
According to our friends at Chase, August is the best month to buy a car. In the Kiip audience, 1 in 3 drivers plan to purchase a car within the next year and nearly 30% of those drivers plan to make that purchase this summer!
Today, we’re excited to announce the exclusive beta launch of Kiip’s Clip-to-Card product. With Clip-to-Card, Kiip becomes a premier partner for retailers to help drive in-store sales, giving consumers unprecedented redemption opportunities for rewards by clipping rewards direct to their loyalty card.
The M.I.C. Drop is your Moments Insights Connection featuring monthly mobile moment trends observed across the Kiip Network.