Posted on by Brionna Lewis, Digital Marketing Associate

Once again, the holidays season is upon us. The seemingly joyous stretch of time between Halloween and New Year can be festive for many. But for some people, it can be a time of high-stress, anxiety and pure annoyance. Over 20,000 users responded to our survey to give their two-cents on holiday inconveniences. And we heard them! To ease the...

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Posted on by Emily Hodges, Marketing & Strategy

Fast Company Innovation Festival is just around the corner and we have a special invite for you! Come join Kiip in NYC for their second Fast Company Talk Session, breakfast bites, and face-to-face networking Friday morning, November 4th. Also, Kiip's New York office was recently renovated, come check out our new open-space office! (And you...

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Posted on by Brionna Lewis, Digital Marketing Associate

The M.I.C. Drop is your Moments Insights Connection featuring monthly mobile moment trends observed across the Kiip Network.

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Posted on by Brionna Lewis, Digital Marketing Associate

Today brands are finding it harder and harder to capture the attention of millennials using traditional advertising formats, even in the mobile space. However, in a time where attention spans are steadily shrinking, there seems to be a content format that’s more captivating than all the others, vertical video. Vertical video is an aspect ratio...

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Posted on by Brionna Lewis, Digital Marketing Associate

Summer vacation is just getting started, but back-to-school advertising plans are already under way. Moments are a unique and effective way to target moms this year with your back to school campaigns. Kiip has 3 strategic mobile moments ideal for reaching busy moms in the apps they use everyday — encouraging and inspiring them to shop your...

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Posted on by Brionna Lewis, Digital Marketing Associate

All trends are leaning towards mobile-first. Americans are spending 51% of their time consuming online media through a mobile device. In the years to come, everything will have to be mobile-first, including your marketing strategy. Chances are you’ve at least started thinking about how your brand is going to leverage the mobile space. But are...

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Posted on by Brionna Lewis, Digital Marketing Associate

Everyone in the mobile advertising industry is going crazy over programmatic buying. While it brings tremendous opportunity and efficiency to ad buying, it also has significant limitations that aren’t often discussed. We decided to break down some of the pros and cons, the hits and misses of programmatic ad buying.

See how you can work with...

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Posted on by Emily Hodges, Marketing & Strategy

Our CEO, Brian Wong, was invited to chat with Product Hunt earlier this month. And as much as we appreciate the dozens of inquisitive users who logged in during the live chat, we thought his responses were too good to not post on our blog. Below is a collection of our top 7 favorite quotes Brian shared in real-time. Thanks again to all those...

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Posted on by Brittany Fleit, Marketing Lead

NewCo NY is right around the corner. We’ll be there again with a special treat for all attendees.

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