According to Deloitte, the average consumer spent $1,226 during the 2017 holiday shopping season. With all this cash flowing, it's no surprise...Keep Reading →
At Kiip, we talk a lot about the “achievement moment”.
Hey Kiipers! Welcome back to this month’s Kiip Up, where we dissect the latest company news.
March was pretty hectic, with two new announcements and a handful of speaking engagements around the world. I’m happy to be back home, where Kiip is chugging ahead full-steam into Q2.
Staying relevant in a constantly changing arena. This is the number one concern I hear from brands.
As the CEO of mobile rewards startup Kiip, I’ve spoken with hundreds of brands. To them, staying relevant means reaching the smartphone generation, launching effective digital campaigns and ensuring their security for the future.
Since we always recap the best new commercials every month, I thought it was time to switch it up. The (mostly) print ads in this post were all recently taken from three Twitter handles you need to follow now: @Brilliant_Ads, @Adsoftheworld and @AdFreak. It's our own version of #FF (Follow Friday).
While the ads below cover the full spectrum,...
Hope you had a restful holiday, Kiipers! We’re already busy gearing back up for the new year. But before we get there, here’s a recap of our accomplishments prior to the calendar starting over.
In the ever-evolving landscape of mobile advertising, it’s vital to look ahead. That’s why we’re announcing Kiip’s new Apple Pay integration. We’re the first in the industry to launch this single-touch purchase system directly from mobile ads.
There’s a new initiative that’s taking the advertising world by storm.
Meet the Mobile-First Consortium, or MFC for short. It recognizes areas where mobile advertising falters; mainly, that there’s a lack of cohesive data standards, key performance indicators (KPIs), creative specifications and a common mobile vocabulary. This leads to a...