Supply chains and the problems that come with them are nothing new. Take for example, poultry. Based on my (admittedly limited) research, there are about four to five stages in the poultry supply chain before the product reaches the plates of those of us that still consume meat. While this may not seem like a lot of steps, the supply chain is...
Why Blockchain Has the Potential to Change Advertising Forever
This month’s report analyzes the need for blockchain in advertising.
- What are the major issues the digital industry faces today?
- How to solve for ad fraud?
- How to grab the attention of consumers in a mobile environment?
- When are mobile users most active?
Read this month’s insight report to find out.
It's been a big week for us at Kiip. It's not every week you get a chance to unveil a campaign that represents not just a tremendous advance for your company, but for the industry as a whole. In case you missed it, this week we announced the launch of the first-ever blockchain mobile ad campaign, in partnership with AB InBev.
Kiip, a leading mobile marketing and monetization platform, and AB InBev, the world’s largest brewer, today announced that they have successfully launched the first-ever blockchain mobile ad campaign. This is a significant innovation for two reasons: it makes brand content more relevant to consumers and is a tremendous advance in fostering...
In this session from WPI Global Summit Miami 2018, Kiip CEO & co-founder Brian Wong speaks to a dynamic affecting all of the advertising industry: the rise of adblock.
Everyone’s been talking about blockchain and how it affects x. However: at the risk of sounding like a total bandwagon hopper, I am a strong proponent for blockchain and its potential to revolutionize advertising. I believe that, if embraced, blockchain will eventually dominate the underlying technologies that power the buying, selling and...