Insight of the Week: Consumers Are Curious About AR Experiences

From Pokemon Go to making silly faces using Instagram filters, consumers are getting more and more exposure to AR experiences in their daily...

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Posted on by Katie Kerr, Marketing & Branding

Kiip, a leading mobile marketing and monetization platform, and AB InBev, the world’s largest brewer, today announced that they have successfully launched the first-ever blockchain mobile ad campaign. This is a significant innovation for two reasons: it makes brand content more relevant to consumers and is a tremendous advance in fostering...

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Posted on by Katie Kerr, Marketing & Branding

In this session from WPI Global Summit Miami 2018, Kiip CEO & co-founder Brian Wong speaks to a dynamic affecting all of the advertising industry: the rise of adblock.

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Posted on by Brian Wong, CEO

Everyone’s been talking about blockchain and how it affects x. However: at the risk of sounding like a total bandwagon hopper, I am a strong proponent for blockchain and its potential to revolutionize advertising. I believe that, if embraced, blockchain will eventually dominate the underlying technologies that power the buying, selling and...

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