As the app economy continues to grow, publishers and developers are looking for ways to accelerate their growth. Advertisers have latched on to...Keep Reading →
The M.I.C. Drop is your Moments Insights Connection featuring monthly mobile moment trends observed across the Kiip Network.
When we know that mobile use grows 58% year over year, apps account for 89% of mobile time, and consumers spent over $12.65 billion via mobile devices during 2015’s holiday season —it’s obvious why companies are paying more and more attention to their mobile strategies.
We're four months out from the holiday season, yet in the ad industry we all know that brands are already plotting out their marketing strategies and how they can effectively capture their targeted mobile audiences for the biggest shopping season of the year.
At Kiip, we talk a lot about the “achievement moment”.
At Kiip, we started with mobile games. Unfortunately, we now often get stuck in the box of “in-game advertising.”
Don’t get us wrong; we’re great at reaching gamers. But we’re not limited in our scope. For years, we’ve been live in over 3,000 games and apps ranging across all verticals.
Many brands find themselves in a similar predicament,...
Staying relevant in a constantly changing arena. This is the number one concern I hear from brands.
As the CEO of mobile rewards startup Kiip, I’ve spoken with hundreds of brands. To them, staying relevant means reaching the smartphone generation, launching effective digital campaigns and ensuring their security for the future.
Your mobile ad spend has a greater effect on your business’s performance than you think. Don't lose out.
Since we always recap the best new commercials every month, I thought it was time to switch it up. The (mostly) print ads in this post were all recently taken from three Twitter handles you need to follow now: @Brilliant_Ads, @Adsoftheworld and @AdFreak. It's our own version of #FF (Follow Friday).
While the ads below cover the full spectrum,...