Insight of the Week: Travel Motivation

Vacations go as far back as the Roman Empire. They give us freedom, perspective, a break from our routine, and memories to last a lifetime. But...

Keep Reading →
Posted on by Brittany Fleit, Marketing Lead

If you tuned into CBS SF on Saturday, you probably saw Kiip’s Brian Wong on an episode of Valley Girl!

Keep Reading →
Posted on by Brittany Fleit, Marketing Lead

CES is here! We’re starting the multi-day event off by participating in “CES: Where Investors Meet Inventors.”

Keep Reading →
Posted on by Brittany Fleit, Marketing Lead

In the ever-evolving landscape of mobile advertising, it’s vital to look ahead. That’s why we’re announcing Kiip’s new Apple Pay integration. We’re the first in the industry to launch this single-touch purchase system directly from mobile ads.

Keep Reading →
Posted on by Brittany Fleit, Marketing Lead

There’s a new initiative that’s taking the advertising world by storm.

Meet the Mobile-First Consortium, or MFC for short. It recognizes areas where mobile advertising falters; mainly, that there’s a lack of cohesive data standards, key performance indicators (KPIs), creative specifications and a common mobile vocabulary. This leads to a...

Keep Reading →
Posted on by Brian Wong, CEO

Say you’re having a conversation with your neighbor. You get on the subject of politics; you lean one way and he leans the other. You’re trying to sell him on your views, but instead he ignores you. Frankly, he finds what you’re saying annoying. What’s your initial reaction? Most people would speak louder.

This is the current state of mobile...

Keep Reading →
Posted on by Brittany Fleit, Marketing Lead

It’s my favorite time again, when I get to round up the best viral ads of the month so you don’t have to. Here to showcase 11 brilliant brands are David Beckham, Rob Lowe, Sarah Silverman and more.

Keep Reading →
Posted on by Brittany Fleit, Marketing Lead

When it comes to mobile advertising, success is about engagements, not impressions.

Engagements build stronger relationships between brands and consumers. They enable brands to create successful loyalty programs, developers to increase user retention and consumers to have better experiences.

However, the persona of mobile engagements is...

Keep Reading →
Posted on by Brittany Fleit, Marketing Lead

There have been two interesting articles recently about mobile shopping, particularly around the holiday season. The posts had all the usual facts about how mobile is growing, marketers need to build native apps, etc – the things we’ve all heard before. But there was one part of the analysis that jumped out: 84 percent of smartphone shoppers...

Keep Reading →
Posted on by Brittany Fleit, Marketing Lead

As the holiday season approaches, brands race to offer consumers the biggest sales and exclusive offers by advertising everywhere from bus stops to commercials. Consumers are flooded with message after message, as they commute to work, browse the web and turn on the TV.

There is one place, however, where brands should concentrate their efforts....

Keep Reading →
Posted on by Brian Wong, CEO

Mobile video has has taken over modern advertising in a blaze. The problem is that most people are doing it wrong.

Keep Reading →