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In the latest edition of "Where in the World is Brian Wong?" Brian appeared on Fox Business to discuss how Kiip is changing the mobile advertising industry one reward at a time.
In the interview, Brian discusses why banner ads are dying, the future of rewards on wearables and Silicon Valley as a hotbed for innovation.
If you’re in Germany, drop by dmexco in Cologne this week, on September 10th and 11th. dmexco is a digital marketing conference that connects the digital economy.
Kiip CEO Brian Wong will be there in-person, discussing moments, advertising and the future of the industry. It’s an event you won’t want to miss.
There’s a rising trend in mobile advertising that is drifting away from the traditional metrics media buyers use. It focuses on positive feelings and the power of in-app engagements for a completely new view on mobile marketing. Kiip has coined it the “age of the emotion.”
Hello from Cannes!
I am so excited to finally share what we have been working on with IPG Media Lab for the past several months. On Monday, Chad Stoller, Managing Partner at IPG Media Lab, joined me on stage to unveil the results of a comprehensive consumer engagement study that quantifies what we have been saying for years: mobile marketing is...