Staying relevant in a constantly changing arena. This is the number one concern I hear from brands.
As the CEO of mobile rewards startup Kiip, I’ve spoken with hundreds of brands. To them, staying relevant means reaching the smartphone generation, launching effective digital campaigns and ensuring their security for the future.
We're heading to SXSW! Come see our awesome session on Sunday March 15th at 5PM at the Austin Convention Center 18ABCD.
Brian Wong is presenting a study on consumer engagement in connected devices, all backed by data from a biometric study. Check out the description below.
Loyalty isn’t one size fits all. It’s not even one device fits all. And chances are, if you’ve been settling for the same mediocre plan since your brand launched, your loyalty program could use a refresher.
Read below for five signs you need a new take on brand engagement.
Say you’re having a conversation with your neighbor. You get on the subject of politics; you lean one way and he leans the other. You’re trying to sell him on your views, but instead he ignores you. Frankly, he finds what you’re saying annoying. What’s your initial reaction? Most people would speak louder.
This is the current state of mobile...
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Flying cars might still be a ways off, but smart cars are a nice substitute.
Our refrigerators, televisions, thermostats, watches, phones and more are also becoming smart, or Web-enabled. The next evolution for these products is to communicate with each other via sensors in the Internet of Things – a movement set to add unprecedented...