A common theme at SXSW this year was winning the “micro-moment,” as coined by Google and how marketers need to focus and win in these moments to inspire consumers to try, buy and love their brands and products. I attended several panels that discussed these critical moments from multiple perspectives. This piece brings this new information...
We're heading to SXSW! Come see our awesome session on Sunday March 15th at 5PM at the Austin Convention Center 18ABCD.
Brian Wong is presenting a study on consumer engagement in connected devices, all backed by data from a biometric study. Check out the description below.
Loyalty isn’t one size fits all. It’s not even one device fits all. And chances are, if you’ve been settling for the same mediocre plan since your brand launched, your loyalty program could use a refresher.
Read below for five signs you need a new take on brand engagement.
Introducing Kiip’s new engagement platform. Available to all brands today, this scalable, mobile-first loyalty platform is powered by moments and rewards that brands fully control. It’s the natural evolution in Kiip’s mission to increase app engagement and customer retention.
When it comes to mobile advertising, success is about engagements, not impressions.
Engagements build stronger relationships between brands and consumers. They enable brands to create successful loyalty programs, developers to increase user retention and consumers to have better experiences.
However, the persona of mobile engagements is...