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There’s a rising trend in mobile advertising that is drifting away from the traditional metrics media buyers use. It focuses on positive feelings and the power of in-app engagements for a completely new view on mobile marketing. Kiip has coined it the “age of the emotion.”
It’s been a productive week at Cannes Lions for Kiip CEO Brian Wong. He rolled out research from the Kiip and IPG Media Lab partnership, introduced mobile’s “age of emotion” and redefined real-time marketing. All between reveling in the South of France, of course.
Today at Cannes Lions, we released a study in partnership with IPG Media Lab that proves the effectiveness of mobile rewards over other ads.
After months spent analyzing user reactions, we learned when people are at their happiest and their inner thoughts about the state of mobile marketing. The results showed an overwhelming preference for...
Hello from Cannes!
I am so excited to finally share what we have been working on with IPG Media Lab for the past several months. On Monday, Chad Stoller, Managing Partner at IPG Media Lab, joined me on stage to unveil the results of a comprehensive consumer engagement study that quantifies what we have been saying for years: mobile marketing is...